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Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. This cookie is used to identify the traffic source URL of the visitor's orginal referrer, if there is any. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. 3 “CBS Evening News with Scott Pelley” was up +1% in viewers and up +3% in the demo.Analytical cookies are used to understand how visitors interact with the website. ABC was up +9% in viewers and up +12% in the demo “Nightly” was up +2% in viewers but down -4% in the demo and No. “World News Tonight” also saw the most growth of the three evening newscasts compared to the Nov. Earlier on MediabistroTV: David Muir on Watching His Evening News Competition.Last November, “Nightly” had a 1.095 million total viewer lead. “Nightly News” wins the month among total viewers with a +565,000 lead on “World News Tonight.” But ABC has cut that lead nearly in half. Former anchor Diane Sawyer took wins in May and again in July. This is the first sweeps month with anchor David Muir in the “World News Tonight” chair and the third consecutive sweeps win in the younger demo for the ABC newscast. November also saw the lowest Sweep in that younger demo for “NBC Nightly News with Brian Williams” since at least 1991, when electronic records began. ABC’s “World News Tonight” won its first November Sweep in the A25-54 demo in 18 years.
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